Banking giant, Wells Fargo, recently rolled out a new robo-advising platform aimed at enticing first-time investors to invest through Wells Fargo-packaged investment offerings. The unveiling of the automated advisory platform marks the latest in a concerted effort by large-scale financial institutions to capitalize on tech-savvy consumers and meet the changing demands of a digital marketplace.
Robo-advising has grown as an increasingly popular platform for investors who seek more autonomy in their investment decisions as well as expedited trading.